Oatly's Wow No Cow
OATLY was looking to give their plant based anthem, “Wow No Cow” some legs and engage and impact the cultural community. We teamed up with our friends at Versus Creative to create a campaign to drop this song into the abyss of internet culture and the music community to let creators have fun with it. We assembled some amazing artists, touring crew, and content creators to reimagine the quirky tune and dropped an album on Bandcamp. Check it out HERE
We selected some of our favorite versions from the album and partnered with Record Store Day to release a limited edition 7” vinyl. To culminate the campaign we created Wow No Cow Fest, a livestream fundraiser experience on Twitch featuring live performances and eclectic revelry to celebrate the record release. Beyond creating an innovative cultural moment, we wanted to directly support the music community who had been deeply impacted by Covid 19.
All proceeds generated from the album and virtual experience went to benefit NIVA to support music venues closed due to Covid 19.