Humbleriot is an idea shop that utilizes music & culture to create intentional experiences and tell compelling stories

our calling is to explore the endless bond between creativity, connection, and transformation. we exist at the intersection of authenticity and innovation providing bespoke solutions for our partners. music curation, cultural programming, and social impact are our playground. come play with us.

South Side

South Side is an aspirational and relatable scripted comedy set in and around the working class of the South Side of Chicago. It offers an authentic narrative of an often misunderstood community that is filled with humor and humanity.



South Side was created by longtime friends and creative collaborators Bashir Salahuddin and Diallo Riddle, both Late Night with Jimmy Fallon alumni. In our role as Music Supervisor, our intention has been to dig deep into the rich and diverse roots of the sound of Chicago while exploring the vastness of the indie emerging artist scene. The end result is an eclectic tapestry of diverse sounds that pays homage to the windy city while bringing the lives of the characters to life.

Catch seasons 1 – 3 streaming on HBO Max.