Absolut and Forever Beta were in search of the next generation of nightlife and wanted to arrive there by using technology, art, and music in unique ways to amplify experiences. ABSOLUT LABS was born. A think tank and incubator dedicated to moon shot ideas and innovation backed by cultural data.
Our first intention was to gather qualitative research and identify and interview the top 100 people in nightlife who were driving the culture, creating tribes and trends. View our report HERE.
In partnership with the band Bob Moses, our first beta was created and we filmed a soldout show in 360 VR livestream giving their fans the ability to view the performance in real time with custom branded Google Cardboard headsets via the ABSOLUT LABS app from anywhere.